What is the most important thing to add to your website? Search Engine Optimization or what we like to call SEO. Why is this important? Because websites are important to consumers, which are your customers. 93% of all online experiences begin with a search engine, and surveys say 72% of consumers who did a local search visited a store within five miles.
Still not sure what SEO is? Well, here is the simplified version; if you are wanting a dog and you search on the internet, you would probably type something like “how to adopt a dog”. Once you hit search, you will start getting answers from different sites. This means that the sites that pop up first have words adopt and dog located on their site, several times and in several places (and not just on the frontend of the site but the backend too). These words are SEO keywords. Also this site will have links to other sites with good information or products they recommend when adopting your dog. These links to other sites are SEO links.
Seems easy, right? Wrong. There are over 67K searches performed on Google every SECOND. Try to keep up with that. Google controls who pops up first depending on these SEO keywords, links and other algorithms. So, high-quality content and link building are the two most important signals used by Google to rank your website for search. This means that you have to keep your website updated by adding new content frequently.
Don’t know how to keep up and implement SEO? Agency Two Twelve can help. Contact us today!