It’s an important question to ask whether you work at a small retail business or a large corporation. The answer can provide valuable insight for your business – from the type of customer you’re attracting to the effectiveness of your latest marketing activities. Tracking your traffic will help.
There’s just one issue; if you have a website (and a majority of businesses do), then there’s more than one “front door” to keep track of…that’s where Google Analytics comes in.
Google Analytics is a free website tool you can utilize to track how your online traffic interacts with your website. It reports key data for everyone who enters and exits your website, ranging from what pages were most viewed to how many total users visited your site in the last 30 days.
Google Analytics also allows you to measure the effectiveness of specific marketing efforts (i.e. a Facebook ad being optimized for website clicks) or compare how many users are visiting your site from an online search vs. a social media platform. The sky’s the limit with Google Analytics; it’s just a matter of starting with the basics and figuring out what key information will be most helpful for you and your business.
Want to learn more? This is Part I of our blog series on Google Analytics. We’ll dive into more specifics in the coming weeks.